Black Friday is the busiest shopping day of the year and customers are always looking for a bargain. Many of the channels are offerings ways to showcase your properties to travelers during this time.
The trend for most travelers is either last-minute travel or booking far in advance. Black Friday attracts travelers making plans for the end of this year, and into 2021.
Booking.com is offering you the opportunity to secure bookings while the demand on their website is high. The Black Friday Deal will available to customers from book dates of November 19, 2020, until December 1, 2020, with a minimum discount of 30%. The stay dates for this promotion are any day between November 19, 2020, to December 31, 2021.
Your property will be featured on a special Black Friday Landing Page with a special Black Friday offer tag during the booking period. Booking.com will also promote your property in a selected emails campaigns, marketing campaigns, social media banner and price comparison sites like Google. To take advantage of this promotion log into your Booking.com Extranet and click into the Promotions tab. Activate the Black Friday Deal promotion by choosing your discount, with a minimum of 30%. Your property is now being promoted in Booking.com’s marketing activities for the Black Friday shopping period. To learn more about this deal click here.
To reach those who are booking their future stays on Expedia, you need to sign up by November 16, 2020. Join the Black Friday Sale by signing your property up in Partner Central. The stay dates run from November 23, 2020- September 12, 2021, with Booking dates being November 23, 2020, until December 1, 2020. The minimum discount to offer is 15%. 74% of travelers say a room discount is a top incentive to extend a stay.
This will help improve your visibility when you join the promotion. Your property will get a badge in the search results, which helps your property stand out and gain trust with travelers.