June 15, 2016
BookingPal is announcing the launch of myOptimize. myOptimize is the Vacation Rental industry’s first platform that consolidates the ranking requirements of dozens of the world’s leading consumer travel websites into one robust proprietary algorithm to provide clients with real time analysis and suggestions for better product merchandising and engaging product content.
“We are incredibly excited and proud of myOptimize,” says Alex Aydin, CEO and Founder of BookingPal. “This is a game changing solution that allows us to really leverage the power of the connections that we have created between property management software systems, consumer travel websites and property managers to create a better experience for travelers worldwide and more revenue opportunities for all parties involved.”
The myOptimize algorithm utilizes more than a dozen metrics to score and calculate the propensity of individual rental properties to perform via distribution channels and then provides contextual notification if there are issues with a listing as well as guidelines and suggestions for improvement. Each listing will benefit from a myOptimize report that will provide suggested updates to merchandize the property better and ultimately lead to higher conversion rates.
“The preliminary analysis shows that our properties that score at least an 80% or above in myOptimize have twice the conversion rate of those that score lower. The results are very dramatic” says Alex.
“myOptimize overcomes a lot of hurdles that our property management and distribution partners have been facing, “adds Brian Brown, BookingPal Vice President of Sales. “The goal is not to just distribute a lot of inventory, but to distribute incredible rentals that perform well across our marketing channels. If our property managers use these same suggested changes and feedback on their own websites their direct revenue should also benefit.”
BookingPal is a cloud-based travel technology company providing the vacation rental and holiday letting industry with a global distribution platform that features real-time connectivity between the leading property management software systems and top consumer travel websites in the world.
The BookingPal platform offers Vacation Rental Managers and Property Owners superior revenue opportunities by utilizing proprietary products to optimize distribution capabilities including myOptimize which calculates listing quality and provides key feedback to achieve optimal channel placement and conversion and myInquiry which provides a qualified team of reservation agents to handle guest reservation communications.
Founded in 2013 and headquartered in Irvine, California, BookingPal seamlessly connects over 180,000 rentals located on 5 continents, from 28 different property management software systems to over 35 online global consumer travel websites and the travel agent industry.