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Off Season Is the “Hot” Season in Ski Regions

It is likely we all have fond memories of music festivals we’ve attended. As one of young Americans’ favorite pastimes (about 75% of music festival attendees were between the ages of 17-34), this is the perfect opportunity to capture this audience and bring them to your property! Create a summer demand for your vacation rentals in ski regions, making your old off season the new “hot” season.

Suggested top events to promote during this summer season

 

1. Vail Jazz Music Festival
For all those music lovers the Vail Jazz Festival runs 12 weeks from mid-June all the way to early September. Vail kicks off one of the BEST Colorado summer music festivals a summer series of classical music in late June which runs for seven weeks long! The festival will be filled with eager jazz fans of around one thousand.

2. Vail Dance Festival
Pirouettes, dips, and leaps head to Vail during the impressive International Dance Festival Moves from “Dancing with the Stars” where attendees can enjoy Vail’s scenic outdoor venues. Starting from July 28th-August 11th. With hundreds of guests, people will be traveling from far and wide to attend this unforgettable festival.

3. A Taste of Colorado
Endless food booths, more than 275 artisan vendors, six entertainment stages and 50,000 fellow Colorado fans converge in the heart of downtown Denver at Civic Center Starting from August 31st to September 3rd.

 

Don’t forget, it is summer time after all, if you have a pool or hot tub spotlighting those specific amenities will fulfill and enhance your guest’s festival experience. As a Property Manager, you have a unique opportunity to feature these exciting events in your region. Plan on rate increases during prime event dates and use promotional discounts appropriately. Contact your BookingPal Account Manager to discuss market strategies specific to your listing and come up with promotions designed to maximize your summer occupancy and revenue.

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