Marketing Your Property to Luxury Travelers

The vacation rental market is constantly changing and expanding. Celebrities such as Beyoncé, Britney Spears and Lady Gaga are opting to stay at fancy vacation rentals, opening up the market for luxury guests to choose rentals over hotels. With the growing popularity of travelers choosing luxury, it is the perfect time for you to establish a strong, quality brand for your company.

 

Check out these 5 top tips on how to attract luxury guests to your luxury rental

1. Interior Design: It is important for your rental to look amazing both online and in person. Purchasing lavish furnishings such as original artworks, high thread count sheets, and stylish but comfy furniture can attract and please guests resulting in higher ratings and increased bookings.

2. It’s All About the Details: With luxury guests, every detail is of utmost importance. Remember to touch up paint chips and polish silverware before every guest arrives. A high-quality guest experience leads to loyal customers and high ratings.

3. Keep Your Amenities in Tip Top Shape: Luxury guests expect the best. Demands are changing, and it is important that you, as the property owner, provide top notch amenities that function to perfection. Have a professional check your appliances such as microwaves, washers, dryers, and TVs after every guest departs. Nothing says luxury like sparkling new appliances that work perfectly.

4. Have a professional website: Your website is the best place to showcase your rentals and create a big name for your brand. It is crucial to have a professional website that details any additional services you offer, accurate rates, and a complete gallery of your properties to attract potential guests.

5. Using other Channels: It is important to reach out to the right audience to increase your bookings. Channels such as Onefinestay, Luxury Retreats, Oasis, and Villas of Distinction are hotspots for luxury guests so having a presence on these sites can make a huge difference. Channel managers such as BookingPal can help you reach the right audience and post your properties on niche websites to increase your bookings.

                             Luxury travelers look for the best services and amenities. By following these simple steps you can reach your target market more effectively and increase your bookings.

Learn more on how to maximize booking and maximize revenue with BookingPal!

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