It is no question that Airbnb is one of the fastest-growing, and popular Online Travel Agency sites in the vacation rental industry. Airbnb showcases instant book, a feature that enhances listings exposure and conversion.
Learn more on how the Instant Book feature can help you:
(1) A Breakthrough for Airbnb: The Instant Book feature has aided Airbnb’s growth tremendously, expanding in popularity from 800,000 active listings in 2014 to nearly 5 million currently. More than 2.5 million properties are instantly bookable already, and it is probable that the Instant Book feature will rise in popularity even more in the coming years. This feature is not only popular for existing Airbnb users, but it is also driving property managers to use the site.
(2) A Raise in Popularity: With its ability to make the booking process simple and faster, the total listings using Instant Book increased by 27.4% in 2017 alone. From 2017 to 2018, the amount of listings utilizing this feature increased by 1,637,642 units. Not only does Instant Booking simplify the booking process, but it also prevents market saturation.
(3) Why Instant Booking? Instantly bookable vacation rentals obtain better placement on searches for Airbnb, increasing their exposure and popularity. These units see increases in bookings ranging from 5% up to 20%. The Instant Booking process differs greatly from previous technology, in which the host and guests would take a lot of time by communicating over several days. With the faster procedure, in which guests can book a place to stay in the click of a button, customers are more likely to continue business with you, rather than cancelling their reservations. The feature helps guests save time and helps hosts minimize the hours that they would previously spend talking to individual guests, allowing them to spend their days managing their busy schedules.
The Instant Book feature helps your property increase its exposure to several customers, causing an enormous increase in revenue. Helping hosts and guests ease the booking process greatly, Instant Book is constantly growing in popularity with travelers and enhancing the popularity of Airbnb simultaneously. With this growing recognition, Airbnb is looking at some great years ahead. The Instant Booking feature is only one of the various reasons for property managers to use Airbnb to maximize occupancy and revenue.