The Importance of Incredible Merchandising
Today we’ve launched a new product called myOptimize to ensure every listing on our network has the ability to reach maximum distribution efficiency.
myOptimize is a free service to our clients that scores each of their properties based on a proprietary algorithm created from taking all the requirements from the world’s largest online travel websites and consolidating them into one powerful analysis.
Each property score report also comes with specific feedback to help property managers enhance their individual property listings. A high myOptimize score ultimately leads to higher conversion rate propensity on their own websites as well as any online travel agent and consumer travel websites that they use to distribute their properties.
Our team analyzed approximately 8000+ listings so far and those that scored above 80% on myOptimize performed with more than double the conversion rate than those that scored lower.
“There is a dramatic decline in conversion rates when listings score lower than 80% and a continued increase in conversion at 80+” says Alex Aydin, CEO of BookingPal. “We’ve been telling our clients how important merchandising is, but now we have a tool to really help them improve their listings and see incredible results.”
With such a year of change throughout the industry, updating and enhancing your property merchandising is completely within your control and has resounding effects on direct and third party marketing efforts. Investing in professional quality images, spending more time on your property descriptions, features and floor plans has never paid off better than it will right now.
The BookingPal team will be hosting a new series of webinars to preview myOptimize with professional vacation rental managers during the months of July and August. For a free personalized demo of the BookingPal platform you can email sales@mybookingpal.com