Maintain High Content Channel Scores and Market Events Near You!

Having high content scores on channels will not only increase your property views but will also increase conversion. Many property managers do not realize the benefits of high content scores, which is why BookingPal is here to help. As of now, the majority of the West Coast and Hawaii region properties are at an average of 70% on their content scores. Sites like Booking.com state that having content scores on your listings of 100% could potentially increase your bookings by 18%. That’s a lot of bookings! In a few months, Maui will be at its peak season and Big Island will be getting a flash flood of bookings due to the upcoming internationally recognized triathlon. The rest of the islands will see more bookings come in during the winter season. With this region being such a popular tourist destination, the more you market your home in advance, the better.

 

Things You Can Do to Improve Your Content Score:

(1) Include directions to your property from the airport to assist your renters on how to get to your vacation rental.

(2) Share Points of interests around the area, such as top restaurants, unique stores, harbors, and beautiful beaches, to showcase all there is to offer near your vacation home.

(3) Photo tagging and photo arrangement are key. As guests are booking online and not in person, virtually walking them through your listings could potentially turn a looker into a booker.

These 3 points are essential to keep your potential guests from the troubles of doing excessive outside research and keep them up to date with your property.

 

 

Big Events Make a Big Difference:

You can also increase your channel content score by marketing big events near you. Many are well aware of the Ironman taking place on the Big Island in October. The Ironman race includes swimming, biking, and running for 140.6 miles. Hundreds of athletes around the world fulfill their dreams by participating in this well-known event. With 154 races across the globe, the Ironman race has become a widespread event filled with excitement and perseverance. Investing time into marketing events such as the Ironman can help increase your revenue and gain publicity. To fill your occupancy, marketing local events in a variety of ways is to your benefit. Make an effort to be engaged with your guests throughout their trip in order to maintain a strong relationship.

It is undeniable that making strong relationships with your guests as well as advertising local amenities and popular events to market your property will increase your vacation rental popularity and recognition. By working to obtain a high content score, your exposure will increase greatly due the placement of your property on channels. Ensure that you stand out from the rest. Take advantage of the upcoming Ironman triathlon and increase your revenue! Contact your BookingPal account manager for a content score analysis of your properties.

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