Prioritizing guest and home safety when promoting your vacation rental is key when it comes to increasing your occupancy. At a rapid speed, the industry is becoming more and more popular by the day. The tendency to stay competitive and have guests select your vacation home over your competitors is becoming trickier.
It is ever so common for property managers to highlight major amenities including large dining spaces, heated pools, spas, fitness centers and more, however, they often leave out the element of safety associated with the home.
Why is it so important to highlight health and safety?
No one can deny the importance of feeling secure when lodging in a property that is not your own. By being transparent about your vacation stays positive safety level, potential guests will be enticed to rent your vacation home. This is a winning strategy that will lure them into booking your property. Many property managers do not recognize the power of this area and how undervalued it truly is. You will gain a competitive edge in the vacation rental industry by showcasing why your holiday home is safe.
Here are some of the most popular topics to promote the health and safety of your vacation home:
1. Antimicrobial countertops: This is a great selling point, for attracting large groups especially families. By actively killing off bacteria these extra clean countertops give you germ-free bragging rights for your home. Two of the top rated antimicrobial counters that are famously known as the cleanest counters on the map, include: Copper and Silestone Quartz.
2. Childproof features: It is quite customary for families to select a vacation home while traveling. Spotlighting childproof features and installations are always a great idea. Describing the simple things, such as a balcony with protective mesh will win your potential guest over. Locks for gates, electrical outlets with outlet protectors or safety caps are also some beneficial characteristics to highlight. Features such as these, make you stand out from the crowd.
3. Mold Growth: A common issue with many homes is mold growth. Water damage is the main cause of mold infestations. It is not as common for homeowners to promote the cleanliness of their home. Make sure you get necessary repairs and mold inspections if needed because it is possible for mold growth to get out of hand and cause serious illnesses.
4. Smoke detectors: By promoting the fact that you have smoke detectors in every room will bring reassurance to your guests. Collected statistics show that by having working smoke detectors placed in bedrooms, that are properly functioning, will reduce the risk of house fires and personal injuries, by 50 percent.
5. 24-hour security: Security should be a top priority to protect your vacation rental properties. Showing how significant your security is to your guests, reflects that you put a strong emphasis on their well-being and safety. With the awareness of security 24 hours a day, 7 days a week, 365 days a year, customers know the neighborhood is being monitored and kept from harm.
Show your guests that you pay attention and you care, not only for your property but for their well-being. Make sure to shed light on the safety and health features of your home. Ways to get the word out, would be by incorporating these details in your listing description. Additional marketing strategies include email blasts to share the exciting news that generate eagerness for parents and families to stay at your property.
Take these steps to property preparations and know that your guests will feel at home during their getaway. They are likely to continue to come back your vacation home again and again.
