Set It Up for Summer

Summer is in full swing, and it is no surprise that this is the peak season of the year for travel. Although it may be a busy and competitive time of year for all property managers, it is also the prime time to set promotional deals during this time for your “hot” summer rentals. Known to be the busiest time of the year specifically for family travel. It is vital to take advantage of this season to increase your reservations by creating a marketing plan and strategy to draw in guests from all over the globe.

 

Here are some tips on how to promote your properties this summer:

(1) Promotional deals: Offering early bird discounts during the sunny season is always a smart choice to increase your occupancy, along with summer package deals. Simple add-ons such an early check in, additional tools in the home for guest use, such as extra beach items to utilize, will peak your potential guests interest.

(2) Highlight property features: Every summer season is a new opportunity to highlight property features that will enhance the summer vacation experience. Vacation homes offer advantages such as more privacy, more space, a kitchen, a yard and access to community events, and added pricing options.

(3) Give away items: School is out and students all over the country will be on summer vacation, and increasingly, families are opting for a vacation rental. Get ready for big parties and big planning. Get creative when it comes to promoting your vacation home. Give away items are always a hit! Offer mini fans to your guests to cool off while lounging by your pool. Bottle openers are an inexpensive and fun little giveaway your guests are sure to appreciate during a BBQ outside in your backyard.

(4) Promoting local amenities: Do you live by the water? How about on the beach? Perfect time to promote these highly desired locations by making this your property display photo. Do you have a big backyard? Perfect for a Fourth of July BBQ! How about a nearby lake or ocean front? This is a great opportunity to advertise water sports. You can even emphasize local bike paths or trails, or summer community events. Finally, spotlight all your area’s attractions and top places to go, including, museums, parks, theme parks, boardwalks and delicious eateries.

With these simple tips you can increase bookings and boost your guest satisfaction. Creating a Top 10 list of famous sites or fun activities available in your local area is a fantastic way to peak guest interest. A great guest experience is a vital marketing asset, so utilize the summer to improve your listing performance and maximize your revenue.

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